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    • Scotland's Premier Whisky Regions: A Comparative Case Study of Place Branding 

      Martin, Andrew; Pryor, Susie (Washburn University. School of Business, 2008-10-1)
      Over the past two decades, tourism has emerged as among the most important economic sectors in the global marketplace and a key means by which social and cultural phenomena are diffused. Moreover, it is a sector that is ...