Now showing items 1-4 of 4

    • Constraints Women Face in Golf and Long-Term Growth Strategies 

      McGinnis, Lee; Gentry, James W.
      Even though the game of golf is experiencing unprecedented popularlity, especially in terms of viewership, participatory golf has run into some difficulty. The industry is currently undergoing a "churning effect," ...
    • Examining the Mediating Relationship of "Play" on Ritual Enduring Involvement 

      McGinnis, Lee; Gentry, James W.
      The focus of this study is the examination of the effects of perceived sacredness of a particular consumer ritual on consumers' level of "play" and enduring involvement. In this study, the sociological concept ...
    • Negotiating Ritual Participation: Experiencing Ritual Gifts as an Outsider 

      McGinnis, Lee; Gentry, James W.
      This paper examines how people become participants in a ritual that has historically been dominated by people outside their group. We first demonstrate how participatory golf is a ritual, that there is apprehension when ...
    • Uncovering the Underdog Phenomenon 

      McGinnis, Lee; Gentry, James W.
      Through qualitative analysis we explore some of the different meanings of underdog, examine motives for underdog support, and provide outcomes of underdog support. We also examine perceptions of underdog and topdog supporter ...