Browsing by Subject "Fast food restaurants"
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Socio-Economic Effects of U.S.-Based Fast Food Franchises on Developing Markets: An Egyptian Consumer Perspective (Washburn University. School of Business, 2007-08-1)This paper uses insights from a self-contained focus group study conducted with Egyptian consumers to propose a broad range of economic and non-economic effects of U.S.-based fast food franchises in developing markets. We ...