Browsing by Subject "Male consumers"

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    • The Simple Man: A Consumer Identity Project? 

      Frendle, Angela; McGinnis, Lee (Washburn University. School of Business, 2007-05-1)
      In this study we analyze the Simple Man, or those men who have above average means in education, household income, or net worth but who consume conspicuously below their means. We interviewed ten such men and found that ...