Browsing by Subject "Marketing"

Now showing items 1-3 of 3

    • Beauty as Capital 

      Pryor, Susie; Yin, Bingqing (Washburn University. School of Business, 2012-02-1)
      The aim of this paper is to provide a framework for understanding how beauty may operate as, and generate, various forms of capital. Research has repeatedly demonstrated that beauty is positively related to social and ...

    • Constraints Women Face in Golf and Long-Term Growth Strategies 

      Gentry, James W.; McGinnis, Lee (Washburn University. School of Business, 2003-11-1)
      Even though the game of golf is experiencing unprecedented popularlity, especially in terms of viewership, participatory golf has run into some difficulty. The industry is currently undergoing a "churning effect," whereby ...

    • Uncovering the Underdog Phenomenon 

      Gentry, James W.; McGinnis, Lee (Washburn University. School of Business, 2005-06-1)
      Through qualitative analysis we explore some of the different meanings of underdog, examine motives for underdog support, and provide outcomes of underdog support. We also examine perceptions of underdog and topdog supporter ...