Browsing Washburn Faculty Research by Author "Boncella, Ann Marie"
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Calculated Intangible Value and Brand Recognition Boncella, Robert J.; Martin James; Boncella, Ann Marie (Washburn University. School of Business, 2005-10-1)How can a company value its various intangible assets? By definition, intangible is "a good, service, or effect that has no monetary value." One example of an intangible asset is employee knowledge. For instance, an ...