• Login
    View Item 
    •   WU IR Home
    • Colleges, Departments, and Organizations
    • School of Business
    • Kaw Valley Bank Working Paper Series
    • View Item
    •   WU IR Home
    • Colleges, Departments, and Organizations
    • School of Business
    • Kaw Valley Bank Working Paper Series
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Calculated Intangible Value and Brand Recognition

    Thumbnail
    View/Open
    127.pdf (860.9Kb)
    Author
    Boncella, Robert J.
    Martin James
    Boncella, Ann Marie
    Publisher
    Washburn University. School of Business
    Sponsor
    Kaw Valley Bank
    Date
    October 2005
    Metadata
    Show full item record
    Abstract
    How can a company value its various intangible assets? By definition, intangible is "a good, service, or effect that has no monetary value." One example of an intangible asset is employee knowledge. For instance, an employee in the advertising department has intangible assets that are comprised of knowledge of customer demographics, company goals, and what has or has not worked in the past (to name just a few), all of which lead to successful or unsuccessful marketing campaigns. Therefore, a strong relationship with customers is built by using a company's intangible assets generated by employees and vendors. The strength of this relationship is reflected in the calculated value of the firm's intangible assets and the firm's brand recognition. A company with stronger brand recognition has more value residing in its intangible assets.
    URI
    https://wuir.washburn.edu/handle/10425/191
    Collections
    • Faculty Papers
    • Kaw Valley Bank Working Paper Series

    Browse

    All of WU IRCommunities & CollectionsBy Submit DateAuthorsTitlesSubjectsThis CollectionBy Submit DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    DSpace software copyright © 2002-2023  DuraSpace
    Contact Us | Send Feedback
    DSpace Express is a service operated by 
    Atmire NV