• Login
    View Item 
    •   WU IR Home
    • Colleges, Departments, and Organizations
    • School of Business
    • Kaw Valley Bank Working Paper Series
    • View Item
    •   WU IR Home
    • Colleges, Departments, and Organizations
    • School of Business
    • Kaw Valley Bank Working Paper Series
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The Simple Man: A Consumer Identity Project?

    Thumbnail
    View/Open
    155.pdf (77.14Kb)
    Author
    Frendle, Angela
    McGinnis, Lee
    Publisher
    Washburn University. School of Business
    Sponsor
    Kaw Valley Bank
    Date
    May 2007
    Metadata
    Show full item record
    Abstract
    In this study we analyze the Simple Man, or those men who have above average means in education, household income, or net worth but who consume conspicuously below their means. We interviewed ten such men and found that these men have highly individualistic identities and backgrounds, yet appear to stray away from products that separate them from others. These men also seem to have reached self-actualization, not needing products or material possessions to achieve fulfillment, status, or identity. These men have tastes that reflect low cultural capital (LCC) consumption but have the means and educations in many instances to engage in high cultural capital (HCC) consumption. The men in this study adamantly proclaim that they do not define themselves by what they own but neither do they appear to define themselves primarily by what they do, at least in terms of occupation. In short, these men appear complex in many ways yet live simple lives, or what might be termed complex simplicity
    URI
    https://wuir.washburn.edu/handle/10425/222
    Collections
    • Faculty Papers
    • Kaw Valley Bank Working Paper Series

    Browse

    All of WU IRCommunities & CollectionsBy Submit DateAuthorsTitlesSubjectsThis CollectionBy Submit DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    DSpace software copyright © 2002-2023  DuraSpace
    Contact Us | Send Feedback
    DSpace Express is a service operated by 
    Atmire NV