Socio-Economic Effects of U.S.-Based Fast Food Franchises on Developing Markets: An Egyptian Consumer Perspective
Author
Riddle, Liesl
Witte, Carl L.
Pryor, Susie
Grunhagen, Marko
Publisher
Washburn University. School of BusinessSponsor
Kaw Valley BankDate
August 2007Metadata
Show full item recordAbstract
This paper uses insights from a self-contained focus group study conducted with Egyptian consumers to propose a broad range of economic and non-economic effects of U.S.-based fast food franchises in developing markets. We propose a conceptual framework for exploring and evaluating these mixed effects.