Socio-Economic Effects of U.S.-Based Fast Food Franchises on Developing Markets: An Egyptian Consumer Perspective
Grunhagen, Marko; Pryor, Susie; Riddle, Liesl; Witte, Carl L.
PublisherWashburn University, School of Business
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This paper uses insights from a self-contained focus group study conducted with Egyptian consumers to propose a broad range of economic and non-economic effects of U.S.-based fast food franchises in developing markets. We propose a conceptual framework for exploring and evaluating these mixed effects.