The B Corporation: Economic through on 'doing good' and the profit motive
Author
Ball, Jennifer (Jennifer Ann)
Publisher
Washburn University. School of Business.Sponsor
KAW Valley BankDate
October 2014Metadata
Show full item recordAbstract
In a recent op-ed in the New York Times, David Brooks stated, "B corporations are a way to transcend the contradictions between the ineffective parts of the social sector and myopic capitalism." Since "myopic capitalism" is often assumed to be asserted by mainstream economists, I will explore in this paper the history of economic thought on this potential transcendence.