The B Corporation: Economic through on 'doing good' and the profit motive
Ball, Jennifer (Jennifer Ann)
PublisherWashburn University. School of Business.
SponsorKAW Valley Bank
MetadataShow full item record
In a recent op-ed in the New York Times, David Brooks stated, "B corporations are a way to transcend the contradictions between the ineffective parts of the social sector and myopic capitalism." Since "myopic capitalism" is often assumed to be asserted by mainstream economists, I will explore in this paper the history of economic thought on this potential transcendence.