To Be or Not To Be an Ethnic Firm: Identity Strategies in Mitigating Liability for Foreignness for Immigrant Owned Organizations
Das, Diya; Sardeshmukh, Shruti R.; Kwesiga, Eileen; Juma, Norma
PublisherWashburn University, School of Business
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Identity related problems for immigrant entrepreneurial firms have remained an understudied area within the literature of organization studies. In this paper we develop a theoretical framework that draws upon concepts of liability of foreignness and social identity theory to explain how immigrant firms negotiate their foreign identities. Following recent studies in social identity theory (Brickson, 2007; Roberts, 2005), we suggest that immigrant organizations choose identity strategies (individual or collectivistic orientation) to confirm or negate their national identities in order to survive in their immediate environment. We also suggest that country image, networks and time are possible moderators of firm identity and organizational mortality.