Why communication is important to organizational success

Abstract

Organizations are starting to realize that effective communication is important to their overall success. Effective communication strategies have been reviewed in regards to using the appropriate form of communication media with the proper task. The value of incorporating effective communication strategies and techniques in the workplace have proven to be pivotal in decision making, job performance, and completely non-routine and routine tasks. This paper contributes to the literature by demonstrating the role of effective communication in the workplace and how in applying the proper communication techniques and strategies will foster goal-oriented communication.