Socio-Economic Effects of U.S.-Based Fast Food Franchises on Developing Markets: An Egyptian Consumer Perspective
Witte, Carl L.
Washburn University. School of Business
Kaw Valley Bank
This paper uses insights from a self-contained focus group study conducted with Egyptian consumers to propose a broad range of economic and non-economic effects of U.S.-based fast food franchises in developing markets. We propose a conceptual framework for exploring and evaluating these mixed effects.