Socio-Economic Effects of U.S.-Based Fast Food Franchises on Developing Markets: An Egyptian Consumer Perspective
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Authors
Riddle, Liesl
Witte, Carl L.
Pryor, Susie
Grunhagen, Marko
Issue Date
2007-08-1
Type
Working paper
Language
en_US
Keywords
Consumer behavior , Developing markets , Egypt , Fast food restaurants , Franchises
Alternative Title
Abstract
This paper uses insights from a self-contained focus group study conducted with Egyptian consumers to propose a broad range of economic and non-economic effects of U.S.-based fast food franchises in developing markets. We propose a conceptual framework for exploring and evaluating these mixed effects.
Description
Citation
Publisher
Washburn University. School of Business