Beauty as Capital

dc.contributor.authorPryor, Susie
dc.contributor.authorYin, Bingqingen_US
dc.dateFebruary 2012en_US
dc.date.accessioned2018-11-02T14:38:45Z
dc.date.available2018-11-02T14:38:45Z
dc.date.issued2012-02-1
dc.description.abstractThe aim of this paper is to provide a framework for understanding how beauty may operate as, and generate, various forms of capital. Research has repeatedly demonstrated that beauty is positively related to social and personal power and preferential treatment from others (Bloch and Richins, 1992; cf. Adams, 1977; Goldman and Lewis, 1977). A review of diverse literatures suggests that beauty may generate economic, social, cultural, symbolic, and sexual/erotic forms of capital. We draw upon this work to theorize about how this may occur and suggest implications for marketers.en_US
dc.description.sponsorshipKaw Valley Banken_US
dc.format.mediumPDFen_US
dc.identifier.otherSchool of Business Working Paper Series; No. 137en_US
dc.identifier.urihttps://hdl.handle.net/10425/359
dc.language.isoen_USen_US
dc.publisherWashburn University. School of Businessen_US
dc.subjectFeminine beauty (Aesthetics)en_US
dc.subjectBeautyen_US
dc.subjectMarketingen_US
dc.subjectInfrastructure (Economics)en_US
dc.subjectSocial capitalen_US
dc.subjectEconomic capitalen_US
dc.subjectCultural capitalen_US
dc.subjectSymbolic capitalen_US
dc.subjectSexual/erotic capitalen_US
dc.titleBeauty as Capitalen_US
dc.typeWorking paperen_US
washburn.identifier.cdm68en_US
washburn.identifier.oclc781480884en_US
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