Examining the Mediating Relationship of "Play" on Ritual Enduring Involvement

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dc.contributor.authorGentry, James W.
dc.contributor.authorMcGinnis, Leeen_US
dc.dateNovember 2003en_US
dc.date.accessioned2018-11-02T14:38:23Z
dc.date.available2018-11-02T14:38:23Z
dc.date.issued2003-11-1
dc.description.abstractThe focus of this study is the examination of the effects of perceived sacredness of a particular consumer ritual on consumers' level of "play" and enduring involvement. In this study, the sociological concept of "play" is operationalized as flow, communitas, and ecstasy. We also examine the relationship between the components of play and enduring involvement and how play can serve as a mediator. In a study of experienced golfers, play is found to mediate the relationship between the perception of gold as being sacred and one's enduring involvement in the game.en_US
dc.description.sponsorshipKaw Valley Banken_US
dc.format.mediumPDFen_US
dc.identifier.otherSchool of Business Working Paper Series; No. 4en_US
dc.identifier.urihttps://hdl.handle.net/10425/261
dc.language.isoen_USen_US
dc.publisherWashburn University. School of Businessen_US
dc.subjectConsumer behavioren_US
dc.subjectGolf - Psychological aspectsen_US
dc.titleExamining the Mediating Relationship of "Play" on Ritual Enduring Involvementen_US
dc.typeWorking paperen_US
washburn.identifier.cdm19en_US
washburn.identifier.oclc61501437en_US
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