Why Do You Ask?: A Measure of Self-Evaluative Feedback Seeking Motive

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Sommer, Steven M.
Stark, Gary
Washburn University. School of Business
Kaw Valley Bank
Issue Date
February 2005
Alternative Title
Research in feedback seeking behavior (FSB) has generally assumed that such behavior is activated by the need to self-assess and reduce one's certainty. FSB literature has paid little attention to self-enhancement and self-verification as motives to seek feedback. Research in self-evaluation has given little attnetion to FSB as a means of self-evaluation. This paper suggests that FSB is activated by self-assessment, self-enhancement and self-verification needs and presents evidence to validate a self-report measure of feedback seeking activated by the three self-evaluative motives. Confirmatory factor analysis indicated superiority of the proposed three-factor model over the two-factor model indicated by exploratory factor analysis and over the one factor model.