Femininity and Marketability of Female Athletes: An Economic Extension of "The Female Apologetic"

dc.contributor.authorWalker, Rosemary
dc.contributor.authorMcGinnis, Lee
dc.contributor.authorBall, Jenniferen_US
dc.dateNovember 2006en_US
dc.date.accessioned2018-11-02T14:38:12Z
dc.date.available2018-11-02T14:38:12Z
dc.date.issued2006-11-1
dc.description.abstractScholarship in sociology and gender studies suggests a female apologetic may exist in the sports world, whereby female athletes feel the need to apologize for participating in the masculine realm of sports by emphasizing their femininity. We are interested in how perceived femininity affects female athletes' marketability. A survey of sports professionals was used to gather data on the perceived femininity and marketability of top professional female athletes. Ordinary least squares regression analysis of these data and other determinants of marketability suggests female athletes' marketability varies positively with their perceived femininity.en_US
dc.description.sponsorshipKaw Valley Banken_US
dc.format.mediumPDFen_US
dc.identifier.otherSchool of Business Working Paper Series; No. 78en_US
dc.identifier.urihttps://hdl.handle.net/10425/216
dc.language.isoen_USen_US
dc.publisherWashburn University. School of Businessen_US
dc.subjectAthletesen_US
dc.subjectFemininityen_US
dc.subjectSports marketingen_US
dc.subjectWomen athletesen_US
dc.titleFemininity and Marketability of Female Athletes: An Economic Extension of "The Female Apologetic"en_US
dc.typeWorking paperen_US
washburn.identifier.cdm149en_US
washburn.identifier.oclc235272391en_US
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
150.pdf
Size:
1.34 MB
Format:
Adobe Portable Document Format