Building Symbiotic Sustainable Business Model :The ADCAM, Massai Commmunity and Pikolino
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Author
Juma, Norma
Publisher
Washburn University. School of Business
Sponsor
Kaw Valley Bank
Issue Date
April 2017
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Alternative Title
Abstract
The case focuses on how the Pikolinos Group Inc., Multinational Corporation created a viable business collaboration with an indigenous community, Maasai of Kenya and Tanzania. The case details the pivotal role of ADCAM, an international NGO, with a focus on creating sustainable enterprises that are community-owned and -operated. ADCAM's role is to link community-based entrepreneurs to the fashion industry in Western Europe, North America and Japan. Are they ready? Is this model sustainable without the presence of ADCAM? What factors must be present in the symbiotic business model? Is the relationship between Maasai community and Pikolinos symbiotic?