Building Symbiotic Sustainable Business Model :The ADCAM, Massai Commmunity and Pikolino
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Authors
Juma, Norma
Issue Date
2017-04-1
Type
Working paper
Language
en_US
Keywords
Maasai (African people) , Non-governmental organzaions , Kenya , Spain , Sustainable development , Beadwork
Alternative Title
Abstract
The case focuses on how the Pikolinos Group Inc., Multinational Corporation created a viable business collaboration with an indigenous community, Maasai of Kenya and Tanzania. The case details the pivotal role of ADCAM, an international NGO, with a focus on creating sustainable enterprises that are community-owned and -operated. ADCAM's role is to link community-based entrepreneurs to the fashion industry in Western Europe, North America and Japan. Are they ready? Is this model sustainable without the presence of ADCAM? What factors must be present in the symbiotic business model? Is the relationship between Maasai community and Pikolinos symbiotic?
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Citation
Publisher
Washburn University. School of Business